However, looking across the board, the frequency of use has risen greatly. In 2021, far fewer people were searching for online businesses every single day than in 2020, which initially suggests a lessening need for their use. 21% of consumers use the internet to find information about local businesses every day (down from 34% every day).78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020).
99% of consumers have used the internet to find information about a local business in the last year.We can then consider these trends when looking at levels of engagement with review platforms. To help us understand why and how consumers read and write reviews, it’s important to first take a look at how often they’re using the internet to find local businesses. How often do consumers search for local businesses online? To understand how these behaviors have changed over time, we asked several questions about how consumers look for reviews, read reviews, and leave reviews for local businesses. Platforms like Yelp are bringing more and more features and functionality to businesses and consumers alike, helping to boost engagement within the platform. How Consumers Read and Write Online Reviews for Local BusinessesĬonsumer reviews of products have been a staple of the online experience for years, but the sophistication with which people can leave business reviews has developed over time. Without further ado, let’s get stuck into the results of BrightLocal’s Local Consumer Review Survey 2022. You’ll also come away understanding which direction the wind is blowing in terms of consumers’ preferences for star rating, review responses, and how recent reviews need to be in order to impact decision-making. Throughout the twenty questions explored in this survey, we’ll cover everything you’ll need to make a strong case for online review management, be it for the purpose of building a loyal customer base, improving your online visibility, or both!
Just look out for Ben’s Takes to get his expert opinion! Customer Review Trends 2022īusiness reviews can be an incredibly useful tool for attracting new customers, not only through the psychological effect they have on the reader, but by boosting local rankings so that businesses are more likely to show up for searching consumers.
STARTERS ORDERS 6 REVIEW 2018 PROFESSIONAL
Throughout the survey, we’ll be hearing from local SEO professional and Google Business Profile Diamond Product Expert, Steady Demand‘s Ben Fisher, to get his learned take on the results of the survey.
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